As part of a small creative team, I worked on ideation and development for the UK roll-out of everyone’s favourite forecast: Pinterest Predicts 2026. We explored how these global trend insights could be brought to life in a way that felt exciting, unpredictable, and culturally relevant for a UK audience.

Our team moved fast and wide, generating hundreds of initial ideas, pressure-testing directions, and refining them down into a tight set of creative territories. These concepts shaped the final campaign, which was developed and brought to life by Pinterest’s House of Creative & Makers.