Relaunching an iconic dating app meant owning the frustration of modern dating and turning it into a fresh, bold solution. Collaborating with a brilliant team, I helped develop the creative concept and art directed the entire project, working with incredible costume & design departments. The campaign stars Layla Mohammadi, who perfectly captured that all-too-familiar group chat meltdown after a disappointing date: ‘I’m giving up & joining a convent!’ A witty, relatable take on dating fatigue that brought the brand’s new chapter to life.